#1 Entrepreneurial Blind Spot

One of the fastest ways to successfully SCALE your business is recruiting and hiring the right talent to get you where you want to grow…

Yet 9 out of 10 Entrepreneurs avoid it like the plague.

Sure, most of us already know we need TOP talent to grow and scale our businesses, BUT the majority of Entrepreneurs really struggle “cracking the code” when it comes to successfully attracting, qualifying, hiring and ultimately RETAINING the right people for their team. 

In all fairness, it’s not like they teach us this in school. And I’ve yet to come across a training program or course that outlines a proven formula and step-by-step process to successfully hiring right-talent for each unique business out there (especially for Entrepreneurial-based businesses). 

It’s our Greatest Entrepreneurial Blind Spot.  

As Entrepreneurs, we eventually come to a pivotal point in our business when our sales and marketing will hit a plateau (or in some cases, take a dive), OR our sales and marketing efforts will far exceed the infrastructure we’ve put in place to support it.  

The quickest, sure-fire way to break through that invisible glass ceiling and SCALE is to add the right talent to your team that possesses the right specialized knowledge and skill set to get you where you want to grow. 

Make no mistake about it. This is truly a defining moment in your business.

You can either help your business: 

• Shift in the RIGHT direction and move in an upwards trajectory (so you can successfully SCALE) 

OR

• Shift in the WRONG direction, and spiral downwards at an accelerated pace. 

Having worked directly with Entrepreneurs over the past 20 plus years (helping them successfully grow and scale their businesses), I know a thing or two about what their mindset is, and what usually happens next. 

Entrepreneurs either avoid hiring, or overlook important steps in the hiring process; resulting in hiring the wrong talent for the right position.  

Does any of this sound familiar?

• You honestly don’t know what or who you really need, therefore you don’t have any idea where to start. 
• You’ve hired in the past and it turned out to be a complete disaster so you’ve resigned to the fact that you’re just a “bad picker” and now you don’t touch it with a ten foot pole. 
• You experience pretty high turnover (more than 10% a year), so you are constantly trying to “plug the leaks” in an effort to keep the boat afloat–making it nearly impossible to focus on the future needs and hires of the business.
• You procrastinate because you know how terribly time consuming hiring is, and you simply don’t have the time to invest in it. 
• You push it off to another team member to “handle” and magically expect this person to know (or learn) the secret formula to hiring the right-fit talent for your unique team and business.
• You’ve never abided by the rule of “Hire slow, fire fast”, so you admit to cutting corners when qualifying, screening and hiring so you could check it off your to-do list and move on to the next thing.
• You decide that you don’t really need a new team member, so you task your current team with new, additional responsibilities and tasks necessary in an effort to push forward. As a result your current team is pulled away from their current responsibilities and they become completely overwhelmed. Now things are falling through the cracks, and you feel like you’re in a worse situation than you were before…so do they. 

Any or all of these can lead to some pretty big mistakes when it comes to building a team.  

I know because a majority of our clients ask us for our guidance in this area, so I’m really going to spend some quality time around hiring, and dedicate the next few newsletters to helping you avoid making these same mistakes. 

Mistake #1: Not hiring the right talent to get you where you really want to be. 

It’s vital to have the right key players in place to help you break through that invisible glass ceiling so you can successfully SCALE.  

“Oftentimes the people who got you to where you are, aren’t necessarily the ones that will take you to where you want to grow.” David Asarnow

This is not to say you have the wrong people on your team in place… It simply means you need unique talent that possesses the specialized knowledge in said area to get you to the next level in your business. 

Many Entrepreneurs will take the talent they already have and simply give them more responsibilities in an effort to avoid hiring new people. 

Here’s where this backfires…

When you overwhelm your team with other jobs and responsibilities that may not even be in their wheelhouse, you distract them and pull them away from what they are supposed to be doing (and then those tasks and responsibilities are overlooked or not done to the superior level they should be). 

Not only that, but overwhelm, stress and burn out can result within your existing team structure and that’s when businesses start seeing high-turnover within the organization. Which then leads to another set of challenges and problems (I’ll get more into this in the preceding newsletters).  

Keeping your existing team “in their own lane” focused completely on what they do best is where you’ll really gain traction to scale your business. 

Each team member working within their unique talents and coming together to collaborate is the difference between a high-performing team and a mediocre team.  

High-performing teams take you to the next level.  

Here’s how I suggest you start questioning the hiring of key players for your team going forward. 

By asking yourself this:  

Will there be a significant negative impact on the business, your team or on you if you don’t hire for this position? In other words…

What is the COST to you to NOT hire someone for this specialized position within your organization? 

Sometimes the INACTION of not filling a key role can be just as detrimental as hiring the wrong person for the role.  

Hiring the wrong team members comes with a plethora of challenges which we will dive more into next week. Stay tuned!

To your success, 

David 

P.S. Recruitment and Hiring is the #1 Entrepreneurial Blind Spot which is why most avoid it like the plague… 

Let’s face it, the entire process can be utterly frustrating & time consuming, AND often results in attracting and hiring the WRONG talent for your team and/or business. 

But what if ALL the heavy-lifting was done for you, and you were only handed the highest qualified candidates that checked every box you were looking for? 

Head to this link to see if Nitrogen Hiring Network™ could be your talent recruitment solution. 

P.P.S. Not sure how to find and attract more of your ideal clients? If you have a proven high ticket offer, we know EXACTLY how to fill your pipeline with a constant stream of qualified and highly-motivated leads through our exclusive Leads on Demand™ program.

Business Nitrogen

Hiring Mistake #3: Missing Culture - Hiring the Wrong Talent

There is a lot of content online debunking company culture. Some express culture as a “mere myth”. 

“Not a cultural fit” became a blanket excuse for candidates that didn't meet hiring managers' preconceived idea of what the right person for the job should look like, sound like and even dress like.

That's just one of the many results a 'culture fit myth' web search will get you.

The true meaning of the right “culture fit” is not only in the interest of the business as a whole, it’s as equally important for your team and the candidate.   

Like plants, people need the right environment and conditions to thrive.

Culture encompasses not only the attitude, but the behavior and values of an entire company (and their mission). 

It should be no surprise that people quit their jobs because a company environment is not healthy for them. In fact, in today’s world we often hear about people leaving higher salaries and other benefits the company offers if the culture of the company feels toxic or not aligned with their values. 

Why? Because their happiness, mental health, and growth are so much more valuable to them.

If your business growth is paramount to you, it’s a good idea to check to see if your company culture has been established and positioned for your team to thrive. 

Quickly check if your company culture checks all the boxes high-performing talent is looking for: 

• Team members are acknowledged and recognized for their hard work, contributions, and excellence. 
• Team members feel heard and understand how their work is part of something bigger. 
• Team members thrive in their work projects and are able to collaborate with one another regularly. 
• Team members are given opportunities to grow and refine their skill sets and leadership skills. 
• Team members are given the opportunity to “move up” and are encouraged to take on more responsibility to drive the company forward.
• All team members know, live and breathe the company’s core values and always hold each other accountable.

You guessed it… Everything listed above lead to more innovation, greater trust in leadership, and an increased bottom line. 

According to Forbes, research shows that organizations with “highly engaged workers” are 21% more profitable.

With that being said, the importance of a culture fit on your team shouldn’t and cannot be overlooked. 

Culture fit is just as important as the skills and talents one brings to a team.  

All too often, we try and fit round pegs in square holes.

If your business is a fast-paced environment with ever-evolving changes, it might not be the right environment for people that do not like frequent shifting and pivoting. 

This doesn't mean they are incompetent, or unskilled, it simply means that hiring them might slow down the work pace and overall growth. 

If your business culture is one that includes a core value about “doing what we say we are going to do”, and you bring on someone who does not adhere to that core value, your team and your business will quickly suffer. 

Here’s another example (using a company we are all familiar with as an example)…

Southwest Airlines is widely known for their culture of recognition, appreciation, and celebration. 

With core values of a “Warrior Spirit,” “Servant’s Heart” and “Fun-LUVing Attitude,” Southwest asks employees to embody hard work, perseverance, proactive customer service and possess lighthearted fun in everything they do. Managers are encouraged to hire for attitude and train for specialized skills.

Southwest makes everybody feel important and loved through celebration. The company's history is full of fun and creative events, and employees enjoy annual company-wide celebrations such as parties, chili cook offs and Southwest rallies. Southwest employees are often featured in the airline’s commercials, ads and in “Southwest: The Magazine.”

This example shows the importance of a stellar work environment and culture. What does that equate to? 

Workers thrive, therefore the company thrives.

Southwest Airlines has a 2.5% turn over. Not only is that impressive for a growing company, it's remarkable for the airline industry. 

Southwest Airlines leads with culture, and it directly affects their bottom line. 

So how do you know if a candidate is culture fit?

The answer to this question will guide you in the right direction every time: 

Do they embody and align with every single one of your core values? 

Which also means, (as a reminder) your core values should be displayed publicly (on your website and/or on your social media pages so anyone can find them (in this case candidates who are interviewing with you).  

During an interview, it is best to first interview asking questions that are aligned and opposed to your core values to see how they would answer without them selling you on why they are a core value fit.

After that you can start to dig deeper and find out if they are a fit by their responses to your probing:

Is this an environment they feel they can succeed and bring value to? 

How have they demonstrated their embodiment each of your core values in business and in their personal life? 

Do they share the same business values?

What do they really care about? 

What drives them? 

Do their professional goals match with the goals of the company? 

You probably already know a lot about the passions and motivations of your current employees –are these similar to the candidate’s passion and motivation? 

After meeting with the candidate and asking these important questions, you will know right away if this candidate’s professional passion fits with your company’s mission and culture.

Ensuring candidates are a culture fit result in a higher probability you have the right-fit candidate for your unique business.

Right fit talent = High-performing team members.

High-performing team members are highly engaged team members.

 Always remember, not only does your business need to be a right fit for them, THEY must be a right fit for your business. 

Skills are not the sole need. Culture alignment is just as crucial.

To your success, 

David 

P.S. Recruitment and Hiring is the #1 Entrepreneurial Blind Spot which is why most avoid it like the plague… 

Let’s face it, the entire process can be utterly frustrating & time consuming, AND often results in attracting and hiring the WRONG talent for your team and/or business. 

But what if ALL the heavy-lifting was done for you, and you were only handed the highest qualified candidates that checked every box you were looking for? 

Head to this link to see if Nitrogen Hiring Network™ could be your talent recruitment solution. 

P.P.S. Not sure how to find and attract more of your ideal clients? If you have a proven high ticket offer, we know EXACTLY how to fill your pipeline with a constant stream of qualified and highly-motivated leads through our exclusive Leads on Demand™ program.

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ERC

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down organization completely. The Worker

Retention Credit Tax is easily available to both small and also mid-sized companies

and is based on certified revenues as well as health care paid to staff members. Qualifying services can make the most of the list below offerings: -About$ 26,000 per staff member- Offered for 2020 as well as

the really first 3 quarters of 2021- Qualify with reduced revenues or COVID event- No restriction on funding-

  Worker Retention Credit ( ERC) is a refundable tax obligation credit. The ERC has actually experienced a variety of changes and also has many technical details, consisting of exactly how to identify competent

  salaries, which employees can certify as well as a lot more.  " The company retention credit tax is a very important and also incredibly under-utilized monetary help

  opportunity< span design= "shade: rgb( 66, 66, 66); font-family: Helvetica; font-size: 18px;" > for small business owners to obtain from the federal government, explains Company Warrior chief executive officer, Rhett Doolittle". After acknowledging this possibility to assist even more tiny companies, creating a partnership with Bottom Line Savings was a piece of cake. Given that 2008, they have actually recuperated over $2.2 billion dollars for more than

  7,000 clients including American Express, Uber, and Rolex. To certify as an organization, entrepreneur should fulfill the following: Experience alterations to your operations as a result of an Executive Order throughout 2020 or 2021; or your gross invoices for 2020 dropped listed below 50 %for the

  similar quarter in 2019 as well as dropped below 80% for 2021. Another reason the employee retention credit is more eye-catching currently than it was in 2015, and that is that it's much easier to get the company retention credit in 2021. I didn't qualify for the 2020 employee retention credit originally, because I got first round of PPP money as well as 2nd due to the truth that my company didn't suffer that big 50% decrease needed to get approved for the employer retention credit in 2014. However, for 2021, at the very least for Q1, yeah, my service certifies. Not only are more solutions gotten the employee retention credit many thanks to these new legislations, making PPP recipients eligible for the company retention credit though not on the exact same salaries and also making more solutions eligible via the 20% decline limit rather than the 50% decline restriction, nevertheless the 2021 credit report is also a lot more successful than the 2020 credit. If you got PPP funds you are still able to get the staff member retention credit, you aren't able to dual dip incomes with ERC, however that does not indicate that you can't make use of both programs to maximize both credit. For example if somebody makes twenty thousand bucks per quarter or eighty thousand dollars a year for that quarter, you can utilize 10 thousand bucks of wages towards the ERC credit as well as 10 thousand dollars towards PPP forgiveness plan. The program begun on March 13th, 2020 as well as likewise completes on September 30, 2021, for qualified companies.

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. Your company specific situation might require a lot more extensive requirements as well as evaluation. The program is made complex as well as and time consuming potentially leaving you with unanswered concerns. < br style =" box-sizing: border-box; color: rgb (85, 85, 85); font-family: Roboto, Helvetica, Arial, Lucida, sans-serif; font-size: 18px;" > < br design="box-sizing: border-box; shade: rgb( 85, 85, 85); font-family: Roboto, Helvetica, Arial, Lucida, sans-serif; font-size: 18px;" > < font style color="# 555555" face =" Roboto, Helvetica, Arial, Lucida, sans-serif" design =" "> To find out more pertaining to your company click the link supplied and set up an appointment at your ease prior to the possibility is no longer readily available.

erc benefits

Expert Holiday Cottage Cleaning Services in Derbyshire"

Introduction:

Having a weekend getaway in a beautiful cottage is a relaxing and enjoyable experience. However, keeping the cottage spick and span requires a lot of effort. It is easier said than done, especially for holiday home owners who live miles away and only visit their cottages during the holidays. In such circumstances, hiring professional cottage cleaning services can be a life-saver.

Cottage cleaning services take the hard work out of maintaining a holiday home. They offer thorough cleaning services that ensure that guests have a pleasant and comfortable stay. In this article, we will discuss all about cottage cleaning services and how they can be beneficial for holiday home owners.

1. What are Cottage Cleaning Services:

Cottage cleaning services are professional cleaning services that focus on cleaning holiday cottages. They offer a range of cleaning solutions that cater to the unique needs of holiday home owners, maintaining a cottage in-between bookings, This includes deep cleaning, linen changing, washing, and ironing.

Holiday Cottage Cleaning Services Derbyshire offer a range of services that cater to the specific needs of cottage owners. Cleaners who are well trained and experienced in the industry understand the importance of discretion and attention to detail.

2. Benefits of Cottage Cleaning Services:

Hiring cottage cleaning services comes with numerous benefits. Some of the benefits include:

2.1 Saves Time and Offers Convenience:

Maintaining a holiday home can be time-consuming, especially for busy people. Hiring a cottage cleaning service will save you time and offer you convenience. They will clean, tidy, and maintain the property, and you will not have to lift a finger. This will free up your time to concentrate on other things, such as family, work, and leisure activities.

2.2 Professional Cleaning:

Professional cottage cleaning services are trained and experienced in providing cleaning services for holiday cottages. They have extensive knowledge about the equipment to use, cleaning products, and techniques to ensure a deep and thorough clean. They are also knowledgeable when it comes to knowing which cleaning products will work best on certain surfaces.

2.3 Prevents Property Damage:

Hiring cottage cleaning services helps to prevent property damage due to neglect. Professional cleaners will ensure that the cottage is adequately maintained, and any repair issues are promptly reported to the holiday home owner. This helps to prevent any long-term property damage, which can be costly to fix.

2.4 Ensures Excellent Feedback and Ratings:

A clean and well-maintained holiday cottage is sure to receive positive feedback and ratings. This will increase the chances of getting more bookings and positive reviews, which will help to attract more guests to the property.

3. Services Offered by Cottage Cleaning Services:

Cottage cleaning services offer a range of cleaning solutions that cater to the unique needs of holiday home owners. The services include:

3.1 Deep Cleaning:

Deep cleaning services are designed to provide a thorough and extensive cleansing to the property. This includes kitchen cleaning, bathroom cleaning, bedroom cleaning, carpet cleaning, and upholstery cleaning.

3.2 Linen Changing, Washing, and Ironing:

Holiday cottage cleaning services Derbyshire should provide linen changing, washing, and iron services. This includes washing, ironing, and changing bed linen, towels, and other related items.

3.3 Key Cleansing:

Holiday home cleaners will ensure that the keys and the key box are clean and well-maintained. This will prevent any issues with the key storage or the safety of the holidaymakers.

3.4 Pre and Post-Visit Checking:

Professional holiday home cleaners will conduct regular check-ins before and after the guests have left. This includes ensuring that all appliances are in working order, checking the main electrical and plumbing systems, and ensuring that the holiday home is in perfect condition for the next guests.

Conclusion:

Cottage cleaning services are a must-have for holiday home owners who want to maintain their cottages in between bookings. They are professional in their approach, offer detailed and thorough cleaning services that cater to the unique needs of holidaymakers.

Hiring holiday cottage cleaning services Derbyshire will save you time, prevent property damage, ensure excellent feedback and ratings, and offer you convenience like never before. Make sure you hire a professional cottage cleaning company that has trained and experienced cleaners in the industry to ensure that your holiday home is in perfect condition

How Using Drones Is Changing The Roofing Industry

Drones are revolutionizing the roofing industry by providing numerous benefits and improving various aspects of the roofing process. Here are some ways in which drones are enhancing the roofing industry:

1. Roof Inspections: Drones equipped with high-resolution cameras can quickly and accurately inspect roofs, capturing detailed images and videos. This enables roofing professionals to identify issues such as cracks, leaks, or damaged shingles without physically climbing onto the roof. It saves time, reduces risks, and allows for more thorough inspections.

2. Safety: Roof inspections and maintenance tasks often involve risks for workers, such as falls from heights or exposure to hazardous materials. By using drones, roofing professionals can significantly reduce these risks as they can perform inspections remotely. Workers can operate the drones from the ground, eliminating the need to climb ladders or walk on potentially unsafe roofs.

3. Efficiency and Time-Saving: Drones enable faster roof inspections compared to traditional methods. Instead of manually inspecting each area, a drone can fly over the roof and capture comprehensive images and videos within a short time. This efficiency leads to time savings, allowing roofing professionals to assess more roofs in a day.

4. Accuracy and Documentation: Drones capture high-resolution images and videos that provide precise details of the roof condition. These visuals can be stored and analyzed later, ensuring accurate documentation of roof inspections. The detailed data collected by drones helps roofing professionals to create more precise estimates, identify specific problem areas, and make informed decisions.

5. Accessibility: Some roofs are challenging to access due to their height, steepness, or structural complexities. Drones can access these hard-to-reach areas easily and capture visual data. This accessibility allows roofing professionals to assess the condition of roofs that were previously difficult or dangerous to inspect.

6. Thermal Imaging: Advanced drones equipped with thermal cameras can identify areas of heat loss or water intrusion in roofs. Thermal imaging technology can detect temperature differences and highlight potential leaks or insulation issues. This capability enables early detection of problems that may not be visible to the naked eye, helping to prevent further damage and increase energy efficiency.

7. Marketing and Presentations: Drones can capture impressive aerial footage and images of completed roofing projects. Roofing companies can utilize this visual content for marketing purposes, showcasing their work and expertise to potential clients. Aerial views provide a unique perspective and enhance presentations and proposals, giving customers a better understanding of the scope and quality of the roofing project.

residential

Do You Create Results with 100% Certainty?

In the last edition of The Infinite Business Newsletter, I talked about the vital importance of innovation (aka continual improvement). 

The commitment to always be striving for new, better and different allows your company to stay relevant and service your clients even better. 

I’m always shocked to discover most businesses fail to use one of the most powerful tools in their tool box when it comes to finding out EXACTLY how to service their clients better (Maybe it’s obvious, therefore it’s often missed)...

And if you aren’t doing this to some degree in your business, it’s never too late to start…  

One of the quickest ways to innovate and take steps to improve your business is by asking the most important person or people in your business.

Who are the most important people in any business?

Your clients. 

Your clients are the BEST people to go to when you seek improvement suggestions, ideas for new products or services, or to discover future wants, needs, and desires. 

How do you really get inside the mind of your future clients? By asking your best clients…As they once were your prospect.

The wealth of invaluable information and insight you can gain just by having a conversation with a client is absolutely priceless. 

Which is why I’m so surprised more business owners don’t utilize this approach.  

One business owner I know created something called a “Client Council”.  He runs a very successful service business that specializes in HVAC.  Each year he selects 10 of his best clients and asks them if they’d like to be a part of his Client Council. As a council member, they agree to give him insight and input on anything he sends them (marketing pieces, offers, new service ideas, etc.) and they give their honest feedback.  

In exchange for their council “work” he gives them 20% off any service in his company for an entire year. He  also extends a new customer one time 20% off coupon to any friends or family that live in the area (brilliant how he wove a referral strategy into this program)!

By having this ongoing council, he gets continual insight and feedback on what he is doing, or would like to do. 

He also attains new customers from these referrals. 

What’s also important to note, is he selects new council members each year, giving him a variety of people to test his marketing on. 

The positioning is perfectly structured for his clients too.  First, it’s not a HUGE commitment (only 1 year). It also makes the client feel special to be a part of an exclusive and unique group. Let’s face it, they have probably never been asked to be a part of something like his council ever before. It also gives them the opportunity to become the hero to any friends or family that need HVAC work done…As they hold the key to getting them 20% off their first service call. 

People like to be the heroes and have solutions to help people, which is why people will go out of their way to recommend any product or service they know could help someone (especially with the added bonus of saving them some money). 

It’s a win-win-win for everyone.  

Another business owner I know takes his clients out for Client Appreciation dinners. He invites 3 or 4 clients and their spouses to a restaurant for dinner on him, as a way of thanking them for their business. In their time together, he is able to ask them as a collective group what they think about new products and services he’s thinking of offering in his business. He gets to find out what’s changing in their lives which gives him even more ideas on how to improve his business as well. He schedules these dinners twice a year, and has for the last 20 years. 

Now you might be thinking, “I don’t have the ability to meet with my clients one-on-one.”  

If you don’t have that ability to meet in person with clients, simply call them. 

Many times with our clients, I’ll randomly hop on a meeting they have scheduled with my team just to check in and ask them how they are doing. If one of these clients is someone I think would be a perfect candidate for a new program we are offering, I’ll ask them if they’d be interested in scheduling a one-on-one with me to discuss in greater detail.

Another EASY way to get insight and input from your clients is by sending them regular surveys on a consistent basis. You can send them by email or direct mail. I highly recommend implementing this strategy in your business no matter what, and in addition to any other thing you do. 

Sending out “How are we doing?” surveys on a regular basis shows your clients you really care about the level of service you provide them (that you are always looking for ways to improve). It also gets you information you need. 

It’s easy for anyone to set something like this up in their business. Remember, people want to share their experiences…They desire to feel heard. 

One last example that I couldn’t resist including because it’s so good… 

I heard about this approach from a mastermind I attended. The business owner ran live events at least twice a year for high school students interested in the field of medicine.

His main marketing vehicle was direct mail. His company established a successful “control” and had tested a few new strategies and vehicles to no avail in beating their existing “control”. 

One day as he was talking to his CMO about what to test next, and she suggested it was time to start testing different messaging. Messaging that really resonated with the parents and the students. 

“How would we know what to test?,” He said. She then said, “We ask them.” A bit confused, he asked, “Who?”she said, “Our prospects”.  

Here’s where it gets interesting…

They brainstormed various ways to attain all the relevant information they would need to guide them to create the perfect messaging. They knew in order to get it right, with 100% certainty (and in the shortest amount of time before the next event), they would need to do something extreme. 

They landed on what they called a “Prospect Tour”. They chose 10 prospects at random that agreed to meet with both of them in person. They then flew around the country to visit each of the prospects and their families.   

Extreme? Yes. 

But what they were able to discover in a few weeks of talking to prospects one-on-one was absolutely eye-opening. Not only did they gain insight on objections they never considered, they achieved their ultimate goal (which was to collect exact verbiage directly from their prospects that they could use in their copy).  Messaging that ended up resonating on such a deeper level with their prospective audience. 

I hope these examples gave you some ideas on how you too can gain insight quite easily from prospective clients and existing clients to help propel your business forward. 

Think about integrating any one of these strategies (or variations of them) in your marketing efforts.  At the very least, get a survey out to your clients every 6 months, even if it's just one question you ask them. It’ll pay dividends in the long run, and quickly elevates your business to new heights if you take what you learn and make necessary changes to continually improve. 

To your success, 

David

ActiveCampaign Certified