Would your clients TATTOO your logo?

Most Entrepreneurs I meet are very confident in what they offer (whether that be a product or service or both), yet sales still stagnate and many still struggling to break through that invisible ceiling in their business…

So why don’t more people want what they have to offer? 

Some might try to convince them they have a sales problem. And although that’s a legitimate variable to consider …

9 times out of 10 it’s NOT a sales problem. 

Let’s take a quick step back for a moment (I promise we’ll come back full circle) ...

Imagine you see something you want to buy. 

Do you solely base your purchasing decision on the item’s functional value (i.e., what can it do for you)? 

Of course not. 

Products and services are purchased for reasons much more complex than simply because you “need” them.  

As human beings we’re more likely to make our purchase based on the emotions the product or service stirs up inside of us (i.e., what does it make me feel like)? As extreme as it sounds, that’s actually how most people make their purchasing decisions. As far as buying decisions are concerned, our logic informs, but our emotions persuade. 

Even as everything else in our outside world continues to evolve, absolutely nothing has changed in our “inner world”.  

Interesting enough, a lot of what happens in our brains is emotional, not cognitive. An easy way to think about it is heart over mind. 

There are three factors that come into play when determining what products and services you purchase and who you trust to deliver them: 

These are Emotional, Functional, and Social components. 

Now, when you position your product or service in relation to each of these components, what you are accomplishing is what us marketers call “branding”.  

Branding allows you to resonate with your target market on a much deeper level. Not only that, statistics have shown time and again that people are willing to pay more for brands they recognize and have positive feelings towards. 

When things are branded, our brains perceive them as more valuable. 

For brands that people also feel aligned with …A fierce loyalty can be cultivated. Just think of anyone you know that rides a Harley. How many other companies do you know inspire people to tattoo their bodies with their logo?  

To be clear, there is a difference between “brand” and “branding”that you need to understand as well. A person’s mental picture of a product or service or experience is the “brand”... Branding is how you intend to create that mental picture in your customer’s mind.  

Branding is achieved through crafting a desirable perception in customers’ minds about your product or service. 

Brand = the emotional connection between the client and the entity. 

Branding = creating the emotional connection you want with your customer. 

Here’s the problem …

Most people hear the word “brand” or “branding” and instantly dismiss it thinking it’s something only big, established businesses need to think about.

A common misconception. 

The fact of the matter is, every company needs a voice. Every company needs a way to showcase what their value is and what they stand for.  

When your message and positioning resonates at a high level with your target market you can ultimately increase conversion rates, encourage repeat purchases, and ALSO inspire unsolicited referrals and word-of-mouth promotion from raving fans. 

Told you I’d bring this around full circle! 

Here’s another great example that’s not as obvious.

Think about your favorite musician. 

A musician is in the experience creation business.  When a musician is able to reach his/her audience by evoking a certain feeling or emotion in them through their music, he/she has succeeded. For people who feel aligned with that musician on an emotional level, a strong loyalty and connection develops. 

One of the best unspoken compliments a musician can get is seeing someone actually singing the words of their song, or moving to the beats and rhythm of their music. 

Now take a moment to think about your business. 

Are you resonating with your target market as effectively as you’d like to be?

Is the face, feeling and messaging of your brand evoking the right emotion and connection with your audience? 

If you’re still not sure, here are a few characteristics of a strong brand: 

Strong brands sell without promotion. 

Apple is a perfect example. Consumers wait in line for hours to get the latest and greatest from Apple (even if they don’t need it). Consumers will even get on waiting lists and pay top dollar (just to be one of the first to get it). Weaker brands wait to be scooped up only when promotions arise and by bargain hunters.  

Strong brands create brand loyalty. 

Think Amazon. I really don’t think I need to say anything more.  

Strong brands don’t poke at people’s pain to evoke the complete “buy in” that you can help them. 

Are you creating value, building loyalty and exclusivity? Or are you using scare tactics and evoking fear hoping that will motivate your target audience to buy your product or service? 

Now if you’re still not sure …

When’s the last time you spoke to your clients? 

You know you’ve nailed your message and positioning when your resonance is directly reflecting back to you like a mirror.

If you struggle with stagnant sales and still haven’t reached the pinnacle of success you first dreamed about when you first started your business, start taking a closer look at your brand, your branding, your message and your positioning. 

Because the real competition in today's marketplace is NOT for the client's money. The real competition is for their emotions and hearts. 

Always remember heart over mind. People don't buy what they need, they buy what they want. Wants are emotional and will win nearly every time.

Branding is a tough nut to crack for most Entrepreneurs (even the ones that understand marketing). If you need help with your branding (or any of the other three Business Accelerators that can take your business to the 7 or 8-figure mark), consider setting up a discovery call with us to see if you’re a right fit for our Infinite Business Circle. 

This exclusive program may be right for you if... 

• You’ve achieved traction in your business and are now looking to grow and scale to the 7 or 8-figure mark
• You have a killer team behind you that can help you execute and implement all the proven business building strategies and tactical know-how our team of experts will teach you
• You want to build an Infinite Business to last for generations to come
• You want guidance and direction from those that have actually done what it is that you want to do in your business … Multiple times over…  

Simply fill out our 2-minute application to see if you qualify, and we can also set up a time to chat. 

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SNAPS & two more secrets to scaling your business

I’m sure you can relate to this one…

When the s**t hits the fan, fingers start getting pointed and the blame game begins…

This seems to be a pretty common theme with businesses we encounter, especially during the growth spurts.

So why is it that individuals don’t usually accept responsibility for themselves, their actions or lack of actions, and feel compelled to point fingers to release them from the blame when something goes wrong or when something isn’t working? 

In my experience, the answer is simple. 

The business lacks Positive Accountability. 

Here’s a great example… I once was an offensive coach for a youth football team a little over a decade ago.

(Just a side note: if you love sports, and can make the time, I highly recommend volunteering to be a youth coach for a sport you are really passionate about… it was one of the most rewarding experiences I had the opportunity to invest my heart, time, and energy in. Some of these kids had no one in their life they could turn to or count on or to even give them positive direction and guidance). 

One of the things that we continually emphasized to every player on the team was that EVERYONE on the line has to take the step in the right direction when the offensive line is blocking the quarterback.

If just one person mis-steps and goes in the wrong direction, the quarterback is going to get sacked.

If everyone goes in their “right” direction, only then will we have a chance to block, a chance to pass, and a chance to run. 

Can you imagine how the same thing happens in business? 

Oftentimes, we operate in silos and don’t communicate or collaborate as a team unit as effectively as we could. The result can lead to unclear direction, overlooked steps, and either delayed or failed implementation.  

The vital component in overcoming this challenge is to create a culture of positive accountability. 

The secret in positive accountability has everything to do with its unique structure. Not only is it exercised top to bottom (like most traditional companies are structured), it's also exercised sideways, crosswise, bottom to top, and diagonally. 

Everyone holds everyone accountable. 

One thing I think we’ve done exceptionally well at Business Nitrogen is recognize team members who do amazing work internally (those actions that go above and beyond what even our clients recognize). 

In fact, last year we integrated something called “snaps” (and I can’t take credit for this idea, it all goes to Chris Tuff, author of The Millennial Whisperer). 

He says rewards and recognition are essential in any organization. 

They don’t have to be financial either. 

Chris calls out his team members in meetings, and gives them “snaps” for the good things they are doing in the company.

We then took it a step further…

We encouraged each team member to give “snaps” to other team members when they do something worthy of recognition. 

We then added a quarterly award for the team member who got the most “snaps”. 

A year after doing this (and giving a total of four awards), I can see the enormous impact that positive accountability has created within our team around our culture. 

Going above and beyond had become “THE” standard amongst the team. 

Performance soared. 

The team was happier than they’d ever been. 

Everything was just BETTER. 

Here’s the ultimate cherry on top… (Yes, there’s more!)

The other HUGE and positive result from this has been the higher bar of accountability that has developed in our team culture...

For example...before, if something wasn’t going well, it wouldn’t be out of the ordinary if a team member didn’t say anything (maybe because they weren’t comfortable “calling out  or questioning another team member” or maybe for fear of causing resentment). 

But ever since we established our core values and LIVE by them, the team has absolutely NO reservations holding other team members accountable, questioning things or reminding them something is missing, or something is due.  

What changed? 

A perspective shift of what accountability REALLY means to our team.  

Accountability isn’t looked at, or thought of, or taken as a negative within our team because the intention is different. It’s now, “I’m reaching out because I care” and “How can I help you with this so we can be successful?”

Now I want you to think about you and your team… is at least one thing I mentioned above worth trying to increase performance, productivity, and overall satisfaction? 

If you’re interested, I’ve posted a behind-the-scenes (raw and uncut) look at one of our company meetings and how we integrate our core values in the fabric of who we are and what we do. 

IMPORTANT: You must be a Business Nitrogen Elite Marketing Forum member to view it, so simply join HERE. 

Sometimes the smallest hinges swing the biggest doors. 

This is definitely one of them. 

To your success, 

-David

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I don’t know many Entrepreneurs who haven’t plateaued multiple times and struggled to reach the pinnacle of success they dreamed about when they first made the decision to start their own business…

So what do you do if you’re stuck, or don’t know how to get to the next level? 

My go-to has always been to find someone who has been there and DOES know HOW... 

I’m sure you’d agree that we all have at least one or two things that we really excel at… it’s what makes us unique. Never have I met someone who excels at everything...

Think about the most successful people running some of the most successful companies. Do you think they did it alone? Heck no. 

Look at Apple. Many think Steve Jobs is solely responsible for Apple’s success and visionary approach. But he didn’t do it alone.

Steve Wozniak designed the very first Apple computer and co-founded Apple with Jobs in 1976. In fact, Steve Jobs told his biographer that without Wozniak, there never would have been an Apple.

They both recognized that they had skill sets that complimented each other, and together they could make a bigger impact.

It was collaboration that laid the groundwork for Apple’s success, and that unique alliance changed the world.  

I’m telling you this because I don’t want you to have to learn this lesson the hard way, like I had to...

When I first started out as an Entrepreneur, I actually failed to the point of having only 30 days to turn it around... or lose everything. 

When I say everything, I mean it...my house, my cars, my family, my business, my confidence, my pride… everything. 

At 37, I became the CEO of the first digital portrait studio chain in the US. After successfully franchising it, we grew by leaps and bounds. The company was soaring...

I felt unstoppable, and I was confident I had the formula to success all figured out. 

Until one day I met with the board on the direction I wanted to take the company.  Nothing I hadn’t done over a dozen times before. I show up, make my presentation, everyone gets excited, then I execute on the plan. Everyone’s happy. This time was different though. 

This time, I was told “No”.  

I was honestly confused and didn’t know how to react. Did they not understand my plan?  That’s when I was reminded that I was the Chief Executive Officer (not an Entrepreneur), executing on direction from the Board of Directors.

I worked for them! 

I wasn't blazing my own trail as I had convinced myself that I was…And just then, a voice inside my head said, “Dave, it's time to start something on your own. Speak up right now, resign and give them your 90 days notice.” 

So I did.

Man was I energized! I was free! I was finally going to be able to live my life on my terms and do what I want! 

I started with a sizable safety net. I was putting in all the time and the focus but the revenue just wasn’t there. I couldn’t figure it out… What was I doing wrong? 

1 month became 3 months. 3 months became 18 months. And before I knew it, I went from having everything to being hundreds of thousands of dollars in debt. 

Credit cards got canceled. The creditors started calling. Things were so bad I had to ask my daughter to borrow her babysitting money just to pay our mortgage. It was the lowest point in my life. 

When I hit rock bottom, I had just 30 days to turn it around or things would happen I didn’t feel I would rebound from. 

I needed a totally different approach, so I headed out to the woods for a few days to reflect. 

“How did this happen?” became like a song playing on repeat in my mind. Unable to come up with the right answer, I decided to answer this question with another question instead. 

What would my grandfather do? Came to mind. 

My grandfather was a very influential man in my life… He was a salesman most of his life until he decided he wanted more, so at the age of 50 he and my grandmother sold everything, and moved away to start his own business.

By year 2, he was very successful. I remember asking him once how he was able to give up everything and take a risk to start his own business. He answered with one word: Collaboration.  

He was able to leverage his skills, and the relationships and the skills of others in order to make it all happen for him in his business.

And there it was. 

I was trying to BE and DO everything.  I was looking as if it was all on me...That all my previous successes were a solo effort. Far from the case! 

I realized I was missing the key players with the expertise I didn’t possess to make my business work. And as soon as I found those people, everything turned around. 

It also became one of the biggest cornerstones for my success in business to this day. Thirty years, many awards and many successful companies later, it still holds true. 

Effective Collaboration is a SUPERPOWER in business. 

My team is a shining example of it. They are all superheroes in that they all have their special, unique abilities to propel our client’s businesses forward. Together (all our superpowers combined) we’ve grown and scaled businesses to the 8-figure mark at an accelerated pace. 

There are also businesses we haven’t been able to help… 

I talk to a lot of Entrepreneurs. Many are prospects wanting to hire our team to take them to the next level (and beyond), but they just can’t afford it.  

Let’s face it, having a seasoned team of expert strategists and implementers dedicated to take your business to the 8-figure mark? An investment with my team can range anywhere from $16-$25K a month (depending on what’s needed), and significantly more with performance bonuses. 

One of the things we’ve always wanted to do at Business Nitrogen is find a way to help these Entrepreneurs (those who had incredible businesses but didn’t qualify for our full service agency) get to where they wanted to be. 

We knew there had to be a way for each one of them to benefit from the expertise and know-how our team possessed, and deliver it in a way that they themselves could implement. 

And that’s when The Infinite Business Circle was born. 

A unique coaching program exclusively for Entrepreneurs who want access to the proven strategies and expert insight from a team of superheroes who have actually done what they want to do… multiple times over. 

But not only that.... Giving them the direction and support to successfully implement it themselves.  

Knowing what we created was unparalleled to any other traditional coaching program out there, we took it upon ourselves to design it quite a bit differently...

Including the intentional curriculum of incorporating all FOUR Business Accelerators: Branding, Marketing, Sales, and Scale (not just one of them). 

And giving exclusive access to our team of experts for each of these Business Accelerators.

Experts that would not only teach you the WHAT & WHY, they will also show you the HOW.  A missing piece so many others haven’t been able to successfully deliver.  

But WE can. 

My team and I have produced incredible results for our clients (time and time again). What comes from that kind of success is a different level of understanding. We’ve seen and experienced things that most people have never seen…

Because of that, we're able to understand and explain things on a different level. We’re able to consider and identify nuances (that most people dismiss) that are actually quite game-changing.

We’re able to foresee when to pivot and when to stay on course. 

In so many other coaching programs, when challenges arise or bottlenecks occur, no one seems to be there to support you. 

That’s a huge indicator to me that the teacher doesn’t want to take accountability for their student’s results. 

In The Infinite Business Circle, while you are learning proven methods, strategies and solutions for each Business Accelerator (and as you test and implement) we will be accessible to help guide you through it...every step of the way. 

Providing you with the right support exactly when and where you need it. 

Imagine that... Your own team of key players (in areas you need help with most) to help you propel your business to the next level.

Earlier I revealed my go-to whenever I felt stuck or didn’t know how to move forward: “Find someone who DOES know how”.  

The second part to that is “....That is also willing to roll up their sleeves and help you do the same.” 

The Infinite Business Circle is exactly what you’ve been looking for if you've achieved initial traction in your business and want to know how you can truly scale and accelerate your results…

Your business. Your legacy. Our purpose. 

Reply to this article or message and include the words “Infinite Business Circle”, and we’ll set a time to see if we can help you scale faster.

Right now we are offering a special “Founder’s Rate” for the first 12 qualified candidates. 

Find out if you qualify...

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Profitable Real Estate Secrets with Blake Cory Get Naked in Business Podcast

Blake Cory is a business builder, innovator, coach and owner of one of Southern California's top grossing real estate teams. Having built his business from nothing, he is now one of Craig Proctor's Top Coaches, a NAR 30 under 30 Realtor Finalist, and a top ranked Zillow Premier agent 5 years running.  Tune in to hear David and Blake discuss the importance of creating leverage and knowing how to advertise and create clients yourself.

IN THIS EPISODE, YOU WILL LEARN:

[00:05:03] How Did Failure Set Blake Up For Success?[00:07:24] How Blake Gets Focused[00:10:18] Some Of The Worst Advice Blake Has Heard[00:15:27] Advice For Real Estate Entrepreneurs[00:24:27] What New Belief Or Habit That Improved Blake’s Life?

Connect with Blake Cory:

1. Follow Blake on Facebook, LinkedIn & Instagram

2. Check out Blake’s website

3. Want to work with Blake & his team? Click here to book an appointment!

4. Subscribe & Watch Blake’s YouTube channel

Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

About Get Naked Podcast

Welcome to the Get Naked In Business video podcast.

So the big question is… how do entrepreneurs like us, who built our businesses from the ground up, who spend our own capital, who want to make a huge impact on this world, how do we do all that and create a great income?

My mission for this podcast is to interview amazing entrepreneurs who are willing to get naked in front of the mirror, jump up and down, and let the real, raw insights all hang out. Insights to help accelerate your business growth.

My name is David Asarnow and welcome to Get Naked In Business. I’m glad you're here… now it's time to get naked! GetNakedInBusiness.com

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How a 7-year old Made $1 Million Investing in a Fruit Company with Jerremy Newsome Get Naked in Business Podcast

Hey Get Naked listeners, strip and cleanse your mind for an exciting interview with Jerremy Newsome. Jeremy was able to create and launch a company called Real Life Trading back in November 2014. This starting point has allowed him to assist and enrich tens of thousands of lives while also growing the company organically to a seven-figure business. Jerremy has built a reputation as one of the foremost pioneers in ‘fiscal therapy’. His vigor and drive for helping communities, families, and individuals grow their financial literacy are second to none.

IN THIS EPISODE, YOU WILL LEARN:

[00:01:48] How Forrest Gump Influenced Jerremy [00:06:48] Jerremy's Upbringing [00:13:59] Trading VS Investing [00:20:50] People Who Are Rich Have Money, People Who Are Wealthy Have Time[00:30:51] Planting A Money Tree Of BeliefsConnect with Jerremy Newsome:

1. Follow Jerremy on Facebook, LinkedIn, Instagram, & Twitter

2. Visit Jerremy’s website

3. Visit Real Life Trading website!

Connect with David Asarnow

Find David on his websiteFind David on his Instagram, Twitter, LinkedIn & Facebook

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